When I was younger, I used to think that all the people that claimed that violence on t.v., movies, music, etc. made on impression on us, were ridiculous.
I ardently believed that people were conscious enough to come to their own decisions and thought patterns, and ridiculed those that speculated otherwise.
Perhaps that was me jumping on the bandwagon of mocking the alleged “conspiracy theorists”. Calling them crazy and uninformed.
Well, who's laughing now?
(Well, I suppose it’s no laughing matter, but at least I’ve finally come to the realization that I was wrong.)
Before I delve in, what do you think? Are you here on this page because you believe the same thing? Or are you here because you think it’s a ridiculous concept like I once did?
If you’ve read my previous posts: How do we Find the Truth? and When News Media Lies, you already know about the levels of deception and manipulation that these “sources” have propagated to the population. (With the help of the CIA, I might add.)
So is it that much of a stretch to contemplate on this idea?
If that’s not enough of a reason, I will be addressing other points that might provide a little more insight into this kind of “mind control” programming.
Here is the 7th part of this series “Does Media Affect Our Thoughts” – “Subliminal Messages”.
Link to part 1 – Violence in Entertainment
Link to part 2 – Propaganda in the Media
Link to part 3 – Media Addiction
Link to part 4 – Media Experiments
Link to part 5 – Data-Mining Our Information
Link to part 6 – Shills, Trolls and Bots
If you were inundated with subliminal messages everywhere you turn, would you even realize it?
First, let’s take a look at what ‘subliminal message” means:
A subliminal message is a technique used in marKEting and other media to influencE People without theiR bEing Aware of what the messenger is DoING.
This may involve the use of split second flashes of text, hidden images, or subtle cues that affect the audience at a level below conscious awareness.
There’s been plenty of studies and experiements that have tried to get to the bottom of this fascinating subject, and if it even works; and far be it for me to claim one way or another since I am not the one conducting these experiences. And of course, with those studies (that are known to the public, I should add), the results are usually less than stellar.
However, as one should be aware of by now, trusting that the public is getting all the answers to these experiments on our minds is detrimental and unwise. There’s a popular saying for magicians and those trying to deceive others: “Only let them see, what you want them to see.”
In the case of subliminal messages, the point is to try and subtly manipulate the intended audience through secret (usually hidden) tactics. The purpose of these is to try and trick your subconscious mind and encourage you to think one way or another.
Take the above definition from the dictionary.com website, for example. If you noticed, they sprinkled in capital letters seemingly at random throughout their explanation of what ‘subliminal message’ means. However, if you take out those capital letters, it would spell out this: “KEEP READING“.
Do these tactics work? Again, like I stated above, some studies seemed to indicate that yes, it works on a small scale. But it depends on how the subliminal message was introduced, and what the subliminal message is even about. There are also supraliminal messages that I will be covering in conjunction with subliminal messages. Supraliminal are messages that we can and often do notice, but we aren’t aware of the impacts of how it could manipulate our thoughts.
Love songs can have a hidden meaning on your subconscious as well. If it is subtly singing about "I will love you if you love me back", there is the possibility that the song is trying to trick you into thinking the answer to love, the only way it's real, is if love is reciprocated.
Real love, I must say, does not demand anything from anyone. If you truly love someone, it would not matter if this person loved you back. True, unconditional love would love them anyway, regardless of their feelings for you.
By the way, did you notice the other hidden message I put in the text box above? If you take the first word of each line, the sentence “Love is the answer” is revealed.
This really didn’t start hitting me until I was a bit older, so perhaps it was through maturity or just an epiphany of what real love is, and it hit me with some older love songs that I was listening to. Take this one from Chicago: (which I’ve loved Chicago since I grew up with it due to my parents listening to it)
I gotta lot of love and I don't want to let go
Will you still love me for the rest of my life?
'Cause I can't go on
No, I can't go on
I can't go on
If I'm on my own
Now again, I’ve loved Chicago since I was little, but when I listen to the lyrics now, I get a feeling that the message is manipulative, trying to guilt trip the “loved one” into staying in the relationship.
Another, quite harmful message we can see in Gwen Stefani’s “Say that You Love Me”:
Love me, love me, say that you love me,
Fool me, fool me, go on and fool me,
Love me, love me, pretend that you love me,
Lead me, lead me, just say that you need me.
So, I cry and I beg for you to,
Love me, love me, say that you love me,
Lead me, lead me, just say that you need me,
I can't care about anything but you.
There are so many more examples with songs displaying lyrics that, unless you listen to them and are consciously aware, the message (not a good one) might slip you by. And repeated amounts of listening to songs that have these meanings might just slip into your subconscious and lead you into a false idea of what love is, for example.
Gwen Stefani’s example above shows a person so desperate for love that they won’t care if they’re being lied to just to be told that they’re loved. This is wrong in every sense of the word. And the fact they “can’t care about anything but you” would lead one to feel hopeless and depressed if they don’t have that particular person in their life.
Not good messages to send out about what love is and having one own’s self-confidence, independence and strength and true love for oneself and others.
Love is the answer.
And what of backward masking? (Some messages are, obviously, not for those easily offended…) Could our subconscious really pick up on messages that are only revealed when played backwards? Or is this just a kind of “easter egg” that the artist put there for their own entertainment, and/or for their fans to find? (Or perhaps some other nefarious purpose that would escape most people?)
I wanted to cover how even the different types of auditory stimulation (besides song lyrics) might influence your thoughts without you even realizing it.
Take this British study done in the 1990’s:
Back in the late 1990s, researchers took to a British supermarket and tinkered with the store’s background music. For a two-week period they played French music and German music on alternating days, and recorded wine sales by country. They found that when French music was played, French wines outsold German wines, and when German music was played, German wines sold better. What’s more, shoppers indicated via questionnaire no awareness they’d been influenced by music. An earlier supermarket experiment showed that playing slow tempo music is correlated with shoppers purchasing more (perhaps because it encourages people to slow down and spend more time in the store), and fast tempo music correlates with less spending.
There are other interesting studies done on the type of music in relation to restaurants. Anywhere from playing no music at all, to pop songs, and classical music.
Manipulation through music
While music may well be the food of love, Mozart, Bach and Beethoven could also burn a nasty hole in your pocket, research has suggested.
Scientists have discovered that classical music makes restaurant diners feel more affluent and encourages them to spend more money.
The less sophisticated tones of Britney Spears as background music saw people typically spending around 10 per cent less on their meals.
Researchers at the University of Leicester found that classical music, often associated with affluence, was the most successful in encouraging people to part with their cash.
When no music was played, the amount of money spent by diners was dramatically less.
Dr Adrian North, senior lecturer in psychology at the university, said: ‘When you hear a piece of music it activates all types of knowledge. If you hear classical music, it has got all sorts of connotations of sophistication, affluence and wealth and it makes you feel a bit posh.
‘In a restaurant, this has the effect of making you spend a bit more money. Where people were really spending the money was on the luxury items, such as starters, desserts and coffees.’
Now we have a combination of all of the above. Music and beats and different ranges of frequency, as well as subliminal messages to alter one’s way of thinking.
And while the article above is focusing on the positive aspects of this possibility, what if one were to use this method for the reverse effect?
Why? You may ask? There are a few different theories. One being “mind control”, plain and simple. Of course, when one doesn’t include all of the other material and agendas of tptsb (the powers that shouldn’t be), this may seem far-fetched. But once we open our eyes and awareness, (and put the fear and denial aside), these possibilities suddenly don’t seem so crazy. Which is why I always stress that having a personal awareness and conscious thinking is extremely important, and something that everyone needs to start practicing.
And indeed, when running a business, it is to the benefit of the company in order to get the consumer to buy as much as they can, so “mind control” would be a beneficial goal for these businesses.
Now getting back to these binaural beats and subliminal messages as a way of self-hypnosis, if you will, there can be no doubt that several different studies on both positive and negative effects were done in order to reach these conclusions. Not only with frequencies and beats, but with words themselves.
A popular study conducted by Robert Monroe (with government funding and projects) is the Hemi-sync audio-tapes born from the Gateway Program. There are in-depth articles revealing Monroe’s involvement and findings into this program, but here is an Analysis and Assessment of the Gateway Process.
Written and mental messages
And as for another reason why using subliminal/supraliminal messages would be a benefit to a company? Well, this study was conducted showing that subliminal messages with negative connotations, have a higher chance of gaining (and keeping) attention than that of positive ones.
What company could benefit from this revelation?
The news media and social media, of course. Which is what they regularly do in order to try and keep viewers.
Can one blame the news outlets and social media if it’s a proven tactic to work that to keep our attention, they must show negative news? What if we decided not to give them that boost and instead strayed from watching it? Some will argue that it’s a necessity to watch the news because it gives us information on what’s going on around us and it’s a way to keep us informed, but with the way the media has been skewed lately, it seems as if we are no longer getting “news”; rather that they are feeding us exactly what they want to in order to keep us glued to the screen and buying into their propaganda. And with the amount of false narratives they’ve been pushing out, you’re more likely to get “news” from independent journalists and articles than you are with the mainstream media and tech giant platforms.
Are our own mental gymnastics giving these outlets ways to manipulate us and keep us in the dark (literally and figuratively)?
Along with auditory and mental impressions, there are also quick, flashing images that were attempted in order to sway the public to a certain way of thinking or acting. Here are a couple of sites delving into some manipulative tactics that business have used to try and trick your mind, and different brand logos that may have lasting impressions on us that we might not have even realized.
There are other sneaky ways that advertisements, for one, have tried to eek their way into our unconscious and subconscious. Strategically placed items or visual stimuli have been employed to try and persuade the public or be used as a background placement for ads within a tv show or sports game, for instance. And while ads in the background for a sports game is commonplace, it’s a different thing entirely to have it flashing constantly on a tv show meant to immerse the viewers in the supernatural tale it’s trying to tell (which is, ironically, based on mind control experimentation that allegedly really did happen in the Montauk Project that the government conducted).
Now besides just using subliminal messages for advertisements, for some reason, certain marketing companies and the entertainment industry have a strange habit of wanting to implement sexualized messages into everything they’re dishing out. Whether it’s for cigarettes, alcohol, food, even to cartoons/movies/toys geared for kids. This extremely bizarre and depraved act could be an agenda of sorts in order to “condition” the public and normalizing these situations. There will be more on this subject when we get into “Symbolism in the Media”, but I wanted to touch on this subject in this post to help people be aware of the subliminal conditioning that these corrupt agencies are (and have been for years) getting the mainstream public geared up for.
Honestly, and I am a self-professed “conspiracy theorist” (although I don’t use that term derogatorily – since it literally behooves one to be a conspiracy theorist in this day and age) – I think all of this attempt on our minds and conditioning us for specific things all boils down to a spiritual battle, one that we’re ill-equipped to deal with if we don’t start being consciously aware of the hold that these outside sources can have on us.
So what do you think? Do you think you’re immune to all of these outside sources influencing your thoughts without your knowledge? Are you consciously aware of your surroundings at all times in order to resist these assaults on your mind? While some may be harmless and merely an intriguing look into the way we make decisions, others can have far more alternative results.
(And how far do these subliminal messages reach?)
An interesting show that might shed a little more light into our perceptions and the way our mind works, is Brain Games, which covers a multitude of different subjects and really makes one wonder how our thought process works (or doesn’t work, in some cases). You might be able to catch a few episodes on different platforms, but if all else fails, research and investigation into our consciousness and thoughts would be beneficial as well.
In part 8, I delve into celebrity idolization and how they use their status to influence others. In part 9, we take a look at celebrity testimonies, and how some seem to be regretting their decision for fame.
Fact checking is extremely important. I want to reiterate not to take everything at face value; no matter what you read, where you read it from, or who you hear it from. And to be clear, do not rely on “fact checking” websites to give you accurate information either. These are just as likely, (if not even more likely…), to feed false information and false debunking accounts to manipulate the reader. Please take everything into consideration before adhering to a certain narrative – and always keep your mind open to other possibilities.
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